Schaan, Liechtenstein, 15 December 2022 – EtherMail, the first Web3 email solution setting the standard for anonymous and encrypted wallet-to-wallet communication, has today announced the launch of the Privacy Wall, a personalized protective layer for email users to filter spam and earn rewards for receiving inbound advertising emails. The solution can be used by both Web2 and Web3 users.
The Privacy Wall is the first iteration of EtherMail’s soon to be released Paywall solution, which will serve as a type of virtual toll configured by a Web3 user for their inbox, representing a new incentivization paradigm for emailing. Users will have the ability to set a range of custom preferences and define what kind of content they are willing to receive in exchange for token rewards. Before EtherMail’s EMT utility token is launched, early adopters can earn rewards in EMC, providing an incentivization mechanism for affiliate members to refer new members, and for reading any type of email received. Eventually, these EMC rewards will be converted to EMT. The EMC : EMT conversion rate will be defined at the time of token launch.
The Privacy Wall allows users to set their custom preferences around designated content sources, ie: who can send them emails. Users will be able to set their desired level of privacy, outline the terms of payment for emails read, and define who can contact them. For example, they could limit outreach to Web3 companies from their community, or any users from their community that belong to the same Web3 project, token holders of a particular project, or any EtherMail user.
Web2 users can opt for a ‘No contact’ setting, which stipulates that no domain outside of EtherMail can contact them. By choosing ‘High security domains’, outreach will only be permitted from a list of Web2 domains that EtherMail considers highly secure. By selecting ‘All domains’, users can be contacted by any Web2 domain. Users can also create a custom combination of both Web3 and Web2 preferences, like receiving emails from only the projects they hold tokens with and no Web2 domains at all.
Shant Kevonian, CEO and Founder of EtherMail said: “Historically, the Web2 landscape has facilitated an advertising free for all, undermining the privacy of users and allowing for the routine invasion of the personal inbox. We want to reverse this trend and reward users for their time and attention spent everyday sifting through unwanted marketing inbounds. This new advertising paradigm will encourage more relevant ad placements based on a users’ scope of interests – creating a mutually-beneficial ecosystem that prioritises the privacy preferences of end users while helping brands execute more effective and targeted ad campaigns.”
Join the official EtherMail Telegram channel here: https://t.me/ethermail_official and follow the latest developments on twitter: https://twitter.com/ethermail_io
For more information on how EtherMail can help your project maintain a direct and secure line of communication with your asset holders, visit: https://ethermail.io/daos
About EtherMail
EtherMail is the first Web3 Email Solution setting the standard for anonymous and encrypted wallet-to-wallet communication. With EtherMail, companies can send rich, relevant content directly to their asset holders based on blockchain-synced real time information. EtherMail also allows fully anonymous P2P communication and rewards its users for reading relevant content in their inbox.
