In Web3’s era, businesses are facing unique hurdles when it comes to user acquisition. With intense competition and constant market fluctuations, breaking through the clutter and effectively reaching target audience can be a daunting task. This is where the expertise of Web3 marketing agencies comes in.
For instance, Blockwiz, one of the top Web3 marketing agencies, has been assisting businesses with performance marketing to increase brand recognition, drive traffic, and, ultimately, boost sales. It is probably the only agency that helps businesses reach their target audience via eight different channels: Facebook, LinkedIn, Reddit, Brave, Twitter, Snapchat, Tiktok & Twitch.
Recently, Blockwiz founder Dev Sharma explained the challenges that Web3 businesses face when it comes to acquiring users in a bear market.
“It’s a tough market out there,” Dev said. “There’s a lot of competition, and it can be challenging to cut through the noise and reach your target audience. But with performance marketing, we can help businesses get their message in front of the right people at the right time.”
So how exactly does Blockwiz help businesses navigate the world of performance marketing?
It all begins with Blockwiz’s one-of-a-kind PR marketing process. The comprehensive PR marketing process has four major stages: strategy, campaign goals, content approval, and production.
1. Strategy
Strategy is the first and critical step because it ensures that all necessary tasks are completed before the start of a campaign. Identifying the target audience, defining the campaign message, developing creative assets, and establishing a budget are all tasks on the strategy. Blockwiz can ensure that all aspects of a campaign are addressed before launch.
2. Licensing
Many platforms do not allow for Web3 brands to freely advertise on their platforms, a main reason why many accounts get banned. Seeing this as the biggest pain point, Blockwiz offers legal and compliance advice and checks for Web3 projects for free owing to its vast network of agents across all media platforms
3. Campaign Goals
Defining campaign goals is critical because they provide a clear campaign direction and help in measuring campaign success. Campaign objectives include increasing website traffic, generating leads, raising brand awareness, and driving downloads. Blockwiz can develop a targeted campaign strategy to achieve these goals.
4. Content Approval
Content approval entails reviewing and approving all campaign content before release to ensure that all content is consistent with the campaign message and meets standards. Ad copy, creative assets, landing pages, and other campaign materials are all reviewed during the process.
5. Execution
Execution, the final stage of Blockwiz’s PR marketing process,includes launching the campaign across multiple channels and tracking its progress. Blockwiz’s team closely monitors campaign performance and makes any necessary adjustments to improve results. This could entail changing the ad copy, creative assets, targeting parameters, or budget allocation.
Blockwiz’s comprehensive PR marketing process assists its clients in achieving their campaign goals and driving results.
So how effective is Blockwiz’s approach to performance marketing?
Any agency’s success can be evaluated by reviewing its case studies. Similarly, Blockwiz’s outstanding results demonstrate its expertise in paid advertising. For example, its collaboration with Legacy Suite, a digital asset backup and inheritance solutions provider, resulted in 20 conversions in less than a week.
Similarly, its successful brand awareness campaign for Tuition Coin, a token-based education provider, drove 83,903 visitors with an 8.32% CTR. Tuition Coin’s campaign with Blockwiz helped them build a strong Facebook community, gaining them 5,450 followers at just $0.02 per like.
The legacy is carried on through its collaboration with Graceful, a digital vault provider. During top-of-the-funnel (TOFU) awareness campaigns, its META awareness campaign generated nearly 30k landing page views and 592 leads. Blockwiz also ran middle-of-the-funnel (MOFU) campaigns for Graceful, generating 2229 and 248 leads at CPLs of $3.79 and $4.14, respectively. Blockwiz hopes to get 5000 leads for Graceful before the launch with their ongoing efforts.
Overall, Blockwiz’s effective paid advertising approach has helped these clients acquire users even during a bear market, establishing them as the go-to agency for brands looking to excel in their digital marketing efforts.
“We’ve had a lot of success with our clients. Outstanding conversion rates and unimaginable counts of impressions at extremely low costs. But it’s not just about the numbers for Blockwiz. We take pride that we’re helping brands build runways in a bear market,” said Mohit Ahuja, CMO at Blockwiz.
Blockwiz recognizes that each business is unique and faces its own set of challenges and therefore works closely with clients to develop tailored marketing strategies.
Moreover, Blockwiz provides these services at affordable rates, charging a flat 15% management fee on ad spend. It’s definitely worth a try.
Blockwiz also offers crisis management services to handle any crisis that may arise. It assists clients in managing brand reputation and mitigating any negative effects on their business, from messaging strategy to rapid response campaigns.
The real question on everyone’s mind, however, is,
Are performance marketing effective in the Web3 era?
Yes, it is a resounding yes—also, the above-mentioned campaigns’ results advocate in favor. With the increased adoption of blockchain technology and cryptocurrencies, there has never been a better time for Web3 companies to invest in paid advertising. However, selecting an agency that understands this emerging market’s unique challenges and opportunities is critical.
Blockwiz’s USP is its expertise in Web3 marketing and its ability to leverage the power of emerging channels such as Brave Ads.
About Blockwiz
Dev Sharma founded Blockwiz, a full-service Web3 marketing agency based in Canada, in 2019. It employs over 85 full-time cryptocurrency professionals who have worked on 150+ successful crypto projects for over 250 clients, including Kucoin, IMX, ByBit, Huboi, Torum, SugarBounce, Mosaico, RioDeFi, and others.
It specializes in Web3 marketing services to assist businesses in meeting their marketing goals. Based on the client’s business objectives, the agency creates result-oriented marketing campaigns within a specific time frame, using organic and paid Web3 marketing services. Blockwiz provides bear-market-proof Web3 marketing strategies and prides itself on being a one-of-a-kind agency in the field of new-age internet.
Blockwiz offers a wide range of marketing solutions, including community building on Discord and Telegram, social media marketing, content writing, paid media campaigns, etc. It also provides consulting services for NFT, Web3, and Metaverse, guiding brands as they embark on their crypto journey.
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