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Marketing plays an important role in the world of cryptocurrency. Some projects are seemingly better at it than others. Whereas Bitcoin still lacks PR and marketing, it seems TRON is doing the exact opposite. Even so, there are some concerns regarding its odd way of advertising this project. Living up to people’s expectations will not be easy.
Fueling the TRON Hype
For the second time in a few weeks, a massive TRON advertisement appeared on a Nasdaq billboard. The same happened prior to the project’s test net launch. While that generated quite a buzz, the overall interest in TRON has remained somewhat unchanged. Not entirely surprising, considering the project still has everything to prove to the masses.
#TRON hits #NASDAQ once again! We’re going to change blockchain, the internet, and the world! We’re going full speed. Don’t get left behind. 👊 $TRX #TRX pic.twitter.com/BBkztNMY0b
— H.E. Justin Sun 孙宇晨 (@justinsuntron) June 1, 2018
People need to understand why this advertisement shows up on this billboard. It is a paid ad, just like any other which is displayed on the same screen. This doesn’t mean NASDAQ has any interest in TRON or its technology. Nor does it mean this will immediately lead to bigger adoption of this ecosystem or its native currency.
Founder Justin Sun seems to be rather deceptive in this regard. He claims how TRON “hit NASDAQ” again. This is clear misdirection, as the project isn’t even on the radar of the major stock exchange. Instead, this paid advertisement is being packaged as something which it isn’t. Granted, it will attract eyeballs and makes for a nice picture on social media. That doesn’t guarantee any major impact on the project or the price.
Deceptive Marketing or Sheer Brilliance?
Another recent tweet by Justin Sun has stirred a hornet’s nest. More specifically, he compared TRON to Ethereum, even though these projects are not in the same league. Ethereum has a multi-year track record and has overcome many challenges. TRON is only just getting started with an imminent main net launch. As such, there is no point in comparing the two.
Why #TRON is better than #ETH: 1. 2000TPS vs. 25TPS 2. Popular sovereignty of token vs. Authoritarian rules 3. 100M Dapp users vs. Thousands 4. None fees vs. High fees 5. Coin burn vs. No coin burn 6. $2B bonus vs. Zero 7. High scalability vs Poor scalability #TRX $TRX pic.twitter.com/W7jEjmx0wp
— H.E. Justin Sun 孙宇晨 (@justinsuntron) June 1, 2018
According to Sun, TRON will support 100 million dApp users. An interesting concept, even though there are no main net dApps which attract thousands of users. That situation can still change, yet all it does is create hype and speculation for the project rather than develop. On the Ethereum side of things, hundreds of “useful” dApps exist already, which makes one wonder which project is effectively the more advanced.
Last but not least, Sun is deceiving users by comparing the transaction throughput. In his opinion, TRON will support 2,000 transactions per second. Ethereum only supports 25, according to his infographic. Even so, Ethereum processes over 1 million transactions per day, TRON has a lot less activity. Without network activity to speak of, the project will never be in the same league as Ethereum.
Kenneth 
Btcbullshit 
Narb 
Regina Rachelle Dispada-Vonder 
Dwayne 
Ernesto86VIE 
D Fresh 
E T 
Hater spotted….didn’t get the paycheck?
Laughing a little How can he afford to say.Trx will not get on level with eth?. Only time will tell. Eth has probably paid this story. Crazy
What’s new? Everybody knows News BTC is consistently bashing Tron with misleading headlines and unfavourable stories. The Tron team rolled out mainnet without a hitch and does not resort to artificial price manipulation.
You mean to tell me that advertising is paid for? Well that blew my damn mind
Dude, nice article LMAO
Well! I was going to say what these other comments said. But now I don’t have to.
Grow TF up, Fake News BTC.
This author is so stupid. What do you think advertisement is!!!?? Its to inform people about a certain priduct to make them more aware! Especially in New York! So what! Even I knew that was cool idea to post the potential of Tron on Nasdaq. Any noob who thinks its affiliated with Nasdaq is retarded. Once again we have writers making up FUD about Tron. Again the writer is deceptive he says Justin can produce transactions per second but ethereum process 1 million PER DAY!! There is a big difference processing transactions per day compared to per second. If TRX can process 2000 per second, that would only mean TRX will process more per DAY! People do the math. How many seconds are in an hour. That would only mean Justin would hit 1 million transactions in an hour. Thats Alot! This author is deceptive.
Ok to make it very clear to the writer:
“Tron Virtual Machine launch on July 31st will blow Ethereum out” – Justin Sun
Actually Sun had to say blow the light out of Ethereum,.. I warned , no panic sales please : )
This is fake news! If you are not getting into Tron at these prices, you will surely kick yourself later!
You have to be a idiot or a paid shill to write such ridiculous ? Tron advertising good glad they are moron!