Popular gift card-buying service Gyft made a splash in November of last year when they announced they would be launching a rewards program, offering 3 percent back in the form of points to customers who made gift card purchases in bitcoin.
Competitor eGifter is now following suit; announcing today that they have launched a tiered rewards program.
Customers using the social gifting company to buy electronic gift cards can now earn 3 percent back for each dollar they spend on over 200 brands. Like Gyft, the percentage is returned as points which can be applied to subsequent purchases.
“Because cryptocurrencies cost less for transactions, we’re excited to be able to offer higher returns for those purchases to encourage additional usage,” said Tyler Roye, CEO and co-founder of eGifter.
“This forward-looking program aims to give back to our dedicated customers, rewarding their loyalty and support with points for purchases they’re making on eGifter. They can use the points in combination with any other payment method we accept, resulting in great savings.”
Merchants all around the world are finding bitcoin and other crypto-currencies exciting for the reason that it saves them money. When a payment is made, the customer can include a small transaction fee for faster payment confirmation. That means the merchant doesn’t get charged a hefty per-transaction fee, which is the case when they accept credit cards.
eGifter’s points program also applies to purchases made with credit cards and PayPal. PayPal users earn two percent, whilst credit card users earn one percent.
The company says they have recently added nearly fifty new brands to their collection, and recently announced a partnership with GoCoin which will allow the company to accept addition crypto-currencies like litecoin and yes, dogecoin.