BULLZ, the new app for sharing and earning with videos on favourite crypto picks, has already amassed crypto and lifestyle influencers with a combined reach of 26.8+ million. Within 4 weeks of release, top creators including melissasantos, jollygreeninvestor, thestockbunny, joeybirlem, gavin_mayo and many more have already discovered BULLZ and it’s new monetization opportunity for themselves.
While more established web2 companies, such as Twitter, Reddit and Facebook, are exploring NFTs or blockchain technology, the conversations around crypto monetization and adoption are growing. More specifically it becomes clear that creators who have been fueling platforms with engagement and content are looking towards new monetization models and fair relationships. One of the largest independent, open market studies of 1,624 creators has uncovered a new form of creator entrepreneurship coming from cultural, societal, economic and technological shifts: the independent creator.
“77% of creators worry about being dependent on social media platforms for their earnings.”
Creators know they are building a real asset on social media platforms – an audience that they can monetize. But, they are also starting to realize that they don’t own it. To make money, creators have to work with brand partnerships, gain sponsorships or receive a slim revenue share offered by YouTube, Twitch, Instagram and Facebook. Most of the revenue is done off-platform.
Web3 is changing the relationship between creators and platforms. By decentralizing and open-sourcing information, it allows peer-to-peer networks to freely share and interact with code, data, and smart contracts. 3 areas the next generation of platforms are focusing on:
1.ownership (& portability) of data
2.participatory decision making & cooperative business models
3.decentralization via crypto & open-source protocols
In response to those 3 areas, new platforms are starting to emerge. BULLZ is tackling a new monetization stream for the creator economy with the “promote-to-earn” business model. Creators on BULLZ can recommend their favourite crypto picks through videos, and earn with their UGC, without requiring prepayment of those brands/projects. This is all possible through the integration of the WOM Protocol, a blockchain martech solution that pays out creators daily based on the engagement their content receives and a trusted peer-reviewed rating the content has to pass before earning.
BULLZ is the first dedicated platform for blockchain and crypto-related social content. TikToker, TheNiFTyInvestor, explains: “I really see the potential BULLZ provides for us as content creators within the crypto space. We already make content for projects we love, basically “for free” and now we have the opportunity to monetize this.”
Brands and projects can tap into the BULLZ content for their own marketing, using the WOM Campaign Manager. The WOM Campaign Manager allows brands to browse through content about their project and purchase WOM Tokens to boost selected content for more exposure on the BULLZ app. Youtuber, CryptoAdvance, believes that it will be a key driver for user-generated content (UGC) moving forward: “I think more UGC will be incentivized with the “promote-to-earn” model and we will see more crypto projects adopt this for community building. They already rely on their project fandom to make cool content! Why not reward this?”
“Community is the most important metric.” – And many blockchain and crypto communities find it hard to make educated decisions regarding which projects and brands to be a part of. BULLZ is empowering creators to share honest recommendations and will also provide a more transparent understanding of community metrics, simply by seeing which projects are talked about.
BULLZ has already announced plans to roll out additional features, such as a leadership board of trending projects discussed on BULLZ and the integration of the WOM Authentication system, for non-creators to monetize by rating (“judging”) content on BULLZ. This will further expand the ways in which users can earn on BULLZ.
About the WOM Protocol
WOM (word-of-mouth) Protocol is building a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app, website or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io
About BULLZ
BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their authentic recommendations
directly within the app. For more information about BULLZ: https://bullz.com