The Ad space is about to get a major boost. AdEx is championing this cause by leveraging the blockchain technology and smart contracts. As one of the most innovative and largest decentralized ad platform, AdEx will bring transparency in the interactions between ad agencies and the entire ad industry.
In collaboration with some names in the blockchain and smart contract ecosystem, AdEx is coming our way with a new auction that is geared towards the ad space on boarding passes. This makes AdEx the first ever ad company utilizing the blockchain technology to make an impact on an entire economy.
The auction
AdEx’s auction will feature a first one, which will see the sale of over 2 million ad spaces using boarding tickets. AdEx is in charge of the entire bidding process, whiles its partner INK will be in charge of the winning bids. This is a step towards using the blockchain and smart contracts to provide better services and more future opportunities for not just the advertising space, but also for the travel media industry.
This is an auction that will change the ad industry and will, therefore, see companies like Propy and eToro joining to compete for ad space. The entire details, as well as the results of the auction, are expected to be fully disclosed a week after the auction.
The AdEx Partners
Since the blockchain and smart contract sphere is still developing, there is the need for concerted efforts from many blockchain-based companies to achieve a bigger goal – and AdEx knows how to play the game. Working closely with AdEx is Ink, the travel media industry leader that provides unparalleled media products and services to millions of their global clientele, who are entirely airline passengers. Apart from other media services, Ink equally provides a magazine, mobile and online experiences, among other things.
Apart from this partnership with Ink, AdEx is also in partnership with other big names in the blockchain and smart contract ecosystem, as well as those in the advertising market. Projects and companies like Wings, Fintech Blockchain Group, and NEO are all part of the big goals that run AdEx. These partnerships have seen an increase in the ADX, AdEx’s native token, which has moved up from $0.2 to $0.35 in a few days.